Web Platform · Events.com
Event Home Page
A guided onboarding hub that helped self-service event organizers navigate setup with confidence — reducing confusion and increasing task completion.
Role
Primary Designer
Deliverables
User Testing, Wireframes, User Flows, Visual Design
Company
Events.com
Type
Web Platform
The Problem
After creating an event on Events.com, self-service users were automatically redirected to the event edit page — a dense interface with no clear guidance on what to do next. New users frequently became lost, unsure which tasks were required and which were optional.
The result was drop-off during setup, support tickets, and organizers launching incomplete events.
Research
I conducted user testing with 10 new users to identify specific pain points in the event creation flow. Sessions revealed that users needed a central hub that distinguished required setup tasks from optional enhancements, and provided real-time feedback on progress.
Findings informed a new information architecture and user flow focused on progressive disclosure — surfacing the most important tasks first and celebrating completion.
Design Solution
The Event Home Page replaced the edit-first experience with a guided checklist-based hub. Each task appeared as an interactive widget with three states:
Incomplete
Clearly surfaces what still needs attention
Completed
Provides positive reinforcement and reduces cognitive load
Deleted
Allows users to dismiss tasks not relevant to their event type
Alongside the checklist, a dashboard panel displayed real-time event metrics: days until the event, ticketing launch date, and tickets sold — giving both new and experienced organizers a quick snapshot of their event status.
Outcomes
- —Second-round testing showed users engaged significantly more with the widget-based layout than the previous side navigation
- —New users successfully completed full event setup without support intervention
- —Existing users appreciated the quick-snapshot dashboard as an at-a-glance event management tool