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Resume

Cassie Hoover

Senior Product Designer & Design Lead

Wilmington, NC

cassiebhoover@gmail.comLinkedIn ↗

Principal Product Designer with 10+ years of experience designing and scaling SaaS applications for enterprise and consumer markets. Equally comfortable leading teams and shipping pixel-perfect work as an individual contributor.

Experience

Drata

Senior Product Designer 2

2023 – Present
  • —Led Design Operations improvements using the Double Diamond framework
  • —Created company Design Principles through cross-functional stakeholder workshops
  • —Led Monitoring & Remediation redesign informed by 20+ customer interviews
  • —Peer-voted "Best UX" award recipient two consecutive years

nCino

Principal Product Designer

2020 – 2023
  • —Led design across 5 scrum teams supporting 30,000+ financial professionals
  • —Conducted 50+ user interviews and usability tests to inform product direction
  • —Increased feature adoption by 25% through targeted workflow improvements
  • —Built 20+ reusable components that scaled across the design system

Events.com

Senior Product Designer

2014 – 2020
  • —Designed product features supporting revenue growth from $0 to $100M
  • —Conducted usability studies with 100+ customers to drive data-informed decisions
  • —Reduced design debt by 30% through a consolidated brand standards system
  • —Led design for mobile and white-labeled app experiences

SaveOnResorts.com LLC

UX Designer

2013 – 2014
  • —Designed systems serving 70,000 members within 6 months of launch
  • —Created style guides for 6 company brands
  • —Built functional wireframes using HTML and CSS

Treeline Interactive

Interaction Designer

2011 – 2013
  • —Designed iOS and Android apps for 6 ski resort clients
  • —Managed 4 client accounts end-to-end

Skills

Information ArchitectureInteraction DesignWireframingPrototypingDesign SystemsJourney MappingAccessibility (WCAG)Usability TestingUser ResearchUX StrategyStakeholder WorkshopsAgile / ScrumSaaS Product DesignHuman-Centered Design

Tools

FigmaDovetailSketchAxureMiroPhotoshopIllustratorHTML / CSS

Education

West Virginia University

Bachelor of Fine Arts · Magna Cum Laude

2010